It’s Official: Tesla Model E Won’t Be Called The Tesla Model E

It seems Tesla’s lineup of all-electric cars won’t spell out SEX after all.

In a surprise that may disappoint some fans and confuse others, Tesla Motors [NASDAQ:TSLA] has officially abandoned the ‘Model E’ trademark it snapped up last year.

We all thought the Tesla to follow the Model X (pictured) would be called the Model E. But no.

We all thought the Tesla to follow the Model X (pictured) would be called the Model E. But no.

For many months, ‘Model E’ was presumed by many to be Tesla’s official name for the all-new, affordable, mass-market, long-range model Tesla was promising to bring to market for 2017. Based on third-generation Tesla technology and the first mass-produced Telsa to use an all-new shortened chassis based on Model S technology, the as-yet-unnamed car has been referred to by most in the industry as the ‘Model E’. What’s more, the name seemed to fit Tesla’s naming convention alongside the existing Tesla Model S luxury sedan and soon-to-launch Tesla Model X crossover SUV.

But as papers filed late last month at the U.S. patent and trademarks office (via Autobloggreenshow, Tesla has officially abandoned its claim to the ‘Model E’ trademark, rescinding all claims to the name.

The reasons for Tesla’s abandonment of the ‘Model E’ trademark remain a mystery, especially since CEO Elon Musk has referred to the ‘Tesla Model E’ at public town hall meetings in Europe fairly recently. Whatever the reasons behind Tesla’s action however, we’re guessing there’s a very good reason for Tesla dropping the Model E name and coming up with a new one.

As for the car itself, the mass-market, affordable 300-mile range EV everyone assumed Tesla would attach to the Model E name?

If Musk needs some help deciding a name, we've come up with a nice book to help.

If Musk needs some help deciding a name, we’ve come up with a nice book to help.

For now, there’s no indication that Tesla has any plans to drop its affordable mass-market EV. In fact, recent acquisitions of industrial facilities, increased hiring and the potential for not one but two lithium-ion ‘Gigafactories’ suggest Tesla’s resolve to bring a truly affordable mass-market, long-range electric car to market is stronger than ever before.

It just won’t be called the Tesla Model E.

What will it be called? That’s something we think it’s impossible to say at the current time, but we’d be keen to hear your nominations for suitable names nonetheless.

Make sure you leave your suggestions in the Comments below.


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  • CDspeed

    I’d like to see Tesla build a four seater convertible, they could call it the Model C. But as they are still a rising brand I’m sure fun cars are at the bottom of their list. Hmm, I don’t know, except Tesla was referring to the new car as Gen3 because it would be their third generation platform, and they could use that 3 to go after the BMW 3-series. So maybe, Model 3, or being a sedan Model 3S.

  • Don Denesiuk

    Model ‘A’ then for Affordable.nnPlus everybody likes the SAX.nu263a

    • John Walker

      Not as much as they like SEX…..

  • Tesla Model T. If you recall the history of Ford, which made the car affordable. I hope the Tesla can achieve similar status. If not at least using real names and not random numbers and letters that make it and easily forgettable car.

    • John Walker

      Not for sure but i’d guess Ford still owns the name Model T

  • Marc Kudling

    So, it could still be named Model Y, since it was also trade marked by Tesla:

  • Wouter T.

    Tesla P because it’s build for the People.

  • Mark Hedtke

    As for my own suggestion, considering that a roadster started everything out, with the S and X having the same platform, perhaps naming the platform the model M for modular would be appropriate. I like the concept that an owner could conceivably just exchange bodies and viola you have a different use vehicle. A sedan, an SUV, or a pickup truck… that just about covers most styling and needs! The final iteration is a people’s car, something like what VW did for the BUG. In fact I just acquired a 2013 VW Bug in anticipation of acquiring that final Gen when it is released!!

  • Dennis Myers

    Model O. SOX!

  • Jiro Ihara

    Model G because the Gigafactory is important for this car.