It seems Tesla’s lineup of all-electric cars won’t spell out SEX after all.
In a surprise that may disappoint some fans and confuse others, Tesla Motors [NASDAQ:TSLA] has officially abandoned the ‘Model E’ trademark it snapped up last year.
For many months, ‘Model E’ was presumed by many to be Tesla’s official name for the all-new, affordable, mass-market, long-range model Tesla was promising to bring to market for 2017. Based on third-generation Tesla technology and the first mass-produced Telsa to use an all-new shortened chassis based on Model S technology, the as-yet-unnamed car has been referred to by most in the industry as the ‘Model E’. What’s more, the name seemed to fit Tesla’s naming convention alongside the existing Tesla Model S luxury sedan and soon-to-launch Tesla Model X crossover SUV.
But as papers filed late last month at the U.S. patent and trademarks office (via Autobloggreen) show, Tesla has officially abandoned its claim to the ‘Model E’ trademark, rescinding all claims to the name.
The reasons for Tesla’s abandonment of the ‘Model E’ trademark remain a mystery, especially since CEO Elon Musk has referred to the ‘Tesla Model E’ at public town hall meetings in Europe fairly recently. Whatever the reasons behind Tesla’s action however, we’re guessing there’s a very good reason for Tesla dropping the Model E name and coming up with a new one.
As for the car itself, the mass-market, affordable 300-mile range EV everyone assumed Tesla would attach to the Model E name?
For now, there’s no indication that Tesla has any plans to drop its affordable mass-market EV. In fact, recent acquisitions of industrial facilities, increased hiring and the potential for not one but two lithium-ion ‘Gigafactories’ suggest Tesla’s resolve to bring a truly affordable mass-market, long-range electric car to market is stronger than ever before.
It just won’t be called the Tesla Model E.
What will it be called? That’s something we think it’s impossible to say at the current time, but we’d be keen to hear your nominations for suitable names nonetheless.
Make sure you leave your suggestions in the Comments below.