Toyota Unveils 2015 Fuel Cell Sedan, Will Retail in Japan For Around ¥7 Million

After months of hype, Toyota has unveiled its 2015 Hydrogen Fuel Cell Sedan, the first mass-produced fuel cell vehicle to go on sale in the world. Based on the Hydrogen Fuel Cell concept car unveiled by Toyota at last year’s Tokyo Motor Show, it will go on sale in Japan next year at an approximate price of ¥7 million (£40, 464, $68,703, or €50,482).

https://www.youtube.com/watch?v=98CidXDLuH8

Unveiled this morning at a special press conference in Tokyo, Japan, the Toyota Fuel Cell Sedan will initially be sold in Japan, with sales due to start in specific U.S. and European markets next summer. Other markets will follow as specific areas or countries develop their hydrogen fuel refilling infrastructure.

The H2 fuel cell vehicle will hit a claimed range of 435 miles in Japanese test-cycle conditions.

The H2 fuel cell vehicle will hit a claimed range of 435 miles in Japanese test-cycle conditions.

Despite being less than a year from launch, Toyota has yet to give its first ever Hydrogen Fuel Cell vehicle a name. Nor has it offered any concrete specifications for the vehicle, something it says will follow in due course. As a consequence, Toyota is only willing to cite price as being ‘around’ ¥7 million, something which may change between markets and with final vehicle specification.

The idea however, is clear. At the ¥7 million mark, Toyota is essentially underwriting a large portion of the development costs of its early hydrogen fuel cell vehicle cars in the same way it underwrote its now famous Prius family of hybrids. Although its cost will certainly exclude a large portion of the car-buying public, its price sits well within the price range of other high-end and niche-market vehicles.

Prices have yet to be set for European and U.S. markets, but expect Japanese customers to pay ¥7 million.

Prices have yet to be set for European and U.S. markets, but expect Japanese customers to pay ¥7 million.

As for range, performance and capabilities?  Toyota hasn’t laid out anything specific, but we do know from the FCV Concept unveiled last year at the Tokyo Motor show that the car Toyota’s FCV Sedan is based on had a claimed range of around 435 miles on the Japanese JC08 test cycle from a tank full (12 pounds) of hydrogen fuel. Given how overly optimistic the JC08 test cycle is, we’d guess a more realistic range to be somewhere between 350 and 400 miles per fill.

The concept car supposedly managed 106 mph, with 0-60 times still a mystery. We’d expect the production version to match that.

Looking a little like a futuristic, taller version of the popular Prius hatchback with a massive three-part lower grille, the new unnamed Toyota FCV certainly stands out from the crowd. Aside form the aforementioned grille and its sweeping lines from headlights to wing mirrors, part of that is due to its sheer size.

The Toyota FCV Sedan is a big car.

The Toyota FCV Sedan is a big car.

That size, say many in the industry, is simply due to the large amount of equipment that’s needed to make the FCV feasible. As well as the 100 kilowatt hydrogen fuel cell stack — which lives under the front seats — there’s a large, 100 kilowatt electric motor and power electronics under the hood, a small electric battery pack, and not one but two hydrogen fuel cell tanks to fit in.

Naturally, we’ll be bringing you more information as we have it, but we’re keen to know what you think of the production version of this as-yet unnamed Hydrogen Fuel Cell car?

Leave your thoughts in the Comments below.

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  • Ad van der Meer

    The Nissan Leaf 2013 has an JC08 range of about 142 mi and an EPA range of 75 mi.nI think 350 mi with this car will require some serious hypermiling!nnFrom the picture it looks as if the FCEV will be about the same size as the Toyota Prius. With a price 40% higher than the price of the Prius Plug In and nearly double the price of a Nissan Leaf and with no chance to get some of it back in “fuel savings” it will be a tough sale.

    • http://www.transportevolved.com/ Nikki Gordon-Bloomfield

      It’s also Model S money. And Model S comes with free fuel for life.

      • D. Harrower

        *drops mic* : )

        • lee colleton

          The initial sales in California will come with free fuel for months or years.

  • u010eakujem

    Toyota believe a u20ac50,000 sedan with a complete lack of refilling stations as well as crippling ongoing costs is the “future”? nFor a giggle I just looked up Merriam-Webster’s dictionary description of delusional, and while Toyota wasn’t mentioned, it’s surely a matter of time.

  • CDspeed

    It looks like a Prius styled by Dyson.

  • Surya

    The color of those pictures doesn’t look right. Are they in CMYK format?

  • D. Harrower

    Unless they’re going to pull a Tesla and fund their own infrastructure rollout, this won’t go far. It’s a compliance car of a different stripe. The “specific market” sales plan is the clue here.nnWhy burn massive amounts of electricity to produce hydrogen when you can just use it to drive your car instead?

  • lauralouise90

    You know what this actually looks really good – the price is a little steep for an electric car, but it’s one of the better looking ones I’ve seen.

  • Sal Cameli

    $68K!!!!?, I’d rather buy a Model X