Cadillac ELR Priced At $75,995. Would You Pay That Much?

After months of speculation, General Motor’s luxury two-door plug-in coupe — the Cadillac ELR — will go on sale in the U.S. next year priced at $75,995, including $995 destination charge, GM confirmed today.

Built upon the same drivetrain as the range-extended Chevrolet Volt, the luxury coupe combines Cadillac’s trademark opulence with an expected 35 miles of all-electric range at 85 miles per gallon equivalent. Like the Volt, the ELR should get in excess of 300 miles of range combined gasoline and electric, although the EPA hasn’t yet published official figures.

As with other luxury cars of a similar price, the Cadillac ELR will be loaded to the brim with the latest in safety and entertainment technology, including Cadillac’s trademark CUE infotainment system, lane departure warning control, forward collision alert and LED lighting all round. Meanwhile, features such as temperature-controlled cup holders, hand-crafted leather seats and wood and chrome trim hammer home the fact that it’s a premium car. It even has motorised door release catches and cup-holder covers.

2014 Cadillac ELR

2014 Cadillac ELR

If that doesn’t seem like enough for your money, the ELR also comes with its own white-glove concierge service, which customers can call with assistance on everything from assistance with charging to traffic updates.

Of perhaps more practical benefit however, is the inclusion of paddle-shifted regenerative braking control. Not found on the Chevrolet Volt, the ELR’s paddle shifters — called “Regen on Demand” — lets drivers control how much regenerative braking on accelerator liftoff is applied for a sportier driving experience.

But while the Cadillac ELR certainly comes with the kind of trim and features you’d expect in a premium car, we’re not sure they warrant paying $41,000 more than you’d spend on a base-level Chevrolet Volt.

In fact, at $75,995 before incentives, we think many premium car buyers will opt to forgo the ELR altogether in preference for the all-electric Tesla Model S.  While it doesn’t have the ELR’s climate controlled cup-holders, we think the draw of free charging for life at Tesla’s network of Supercharger stations, not to mention Tesla’s unique ownership and sales model, give the Model S the competitive edge.

But what do you think? Leave your reaction to Cadillac’s official ELR pricing in the Comments below.


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