With an entire sub-brand devoted to plug-in vehicles and only the i3 and i8 models entering the market in 2014, BMW has plenty of room to expand its plug-in lineup.
Yet while we’ve heard rumours that BMW is already well underway with development of the i5 — a larger i3-based family-friendly plug-in hatchback — BMW won’t be launching any other plug-in models until it better understands demand.
That’s according to BMW’s production Chief Harald Krueger, who has told Automotive News that the German automaker won’t be adding any new models to its lineup until it knows what demand really is for plug-in cars.
“We need to see how demand for the cars develop,” he said.
At the time of writing, BMW has thoroughly trademarked the i-brand, ensuring that it could, if it desired, produce a car for every number from i1 to i9. But
Given the fact that BMW has more than 11,000 claimed orders so far for its i3 and i3 REx plug-in cars and customers in some markets are now faced with a six-month waiting period for their car to arrive, we’re not quite sure how much proof BMW needs that electric cars are in demand before it signs off on another member of the i3 family.
To date, BMW has received more than 11,000 orders for its i3 electric car and i3 REx range-extended plug-in, suggesting that the there is already a large demand for plug-in BMWs. That demand, by the way, is far higher than BMW had planned for, leaving some i3 reservation holders with a six-month wait for their new car.
We’re not sure if Krueger’s take on future plug-in BMW development is an official company line or more his own opinion, but we have to admit to being a little disappointed that even after significant investment in plug-in cars, BMW still appears to be unconvinced of its plug-in future.
But what do you think? Leave your thoughts in the Comments below.
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