Thought of the Day: EV Affordability (27 Feb, 2014)

Nikki replies to Mark’s thoughts from Yesterday on LIving in the Future, and talks about the affordability of EVs — and if we need to help people who could benefit most from EVs buy one.

Unlike our other shows, Thought of the Day is our chance to muse on one big story in the news each day, using it as a spring board to explore other topics, sometimes even outside of the Transport Evolved universe. Every weekday, Nikki and Mark will take it in turns to explore a story that catches our eye, developing a back and forth conversation between Transport Evolved’s two regular hosts.

As with our Quick Charge series, our Thought of the Day will be recorded very simply on a single smartphone, but then quickly edited together using the jump cut edit style popular with many YouTube vlogs. We think this style complements our other shows and offers us a different way to share our thoughts with you, our readers and viewers.

Let us know what you think in the comments below.


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  • vdiv

    One possible answer to EVs being eekspensive: used EVs. We are beginning to see these appear, usually off-lease ones, and they can change the affordability dilemma not only in the developed world, but also in the developing one where most cars are second hand.

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  • Richard Glover

    EV affordabilitynnThere are two ways of looking at ev prices.nn1) They are honestly priced by the manufactures in that they do cost so much more than a similar ice car to produce which means we must all be patient for costs to come down, ornn2) They are not honestly price by the manufactures in that they could price them on a par or even less than a similar ice car if they wished to do so. In which case they are holding prices high to protect the present market.nnIf it is 2 then you could argue that that is their prerogative.nnNissan were not forced to launch the Leaf. There may well have been many surprises and disappointments at how the vehicles are being used, how the dealerships have taken to the vehicles and the response of other manufactures in sharing the costs in advancing electric vehicles.nnI felt that had the otr. price of the Leaf been on a par with a similar automatic car at first launch then they would have sold far better but perhaps risked the charging infrastructure quickly becoming seen to be inadequate and cause a major embarrassment.nnSo the low-key/high price approach was probably right.nnNow I find I am disappointed that with the 2013 Leaf, Nissan have on the one hand given the sales people more options to amuse the customers but on the other kept the price high.nnAnd as for VW, I really had hoped that the E-UP would be on a par with an automatic High-UP