Thought of the Day: Celebrities and EVs (Nikki, April 28, 2014)

Nikki responds to Mark’s thoughts from Friday on expensive EVs and EV price points, and asks if celebrities really influence people’s decision to buy an EV?

Unlike our other shows, Thought of the Day is our chance to muse on one big story in the news each day, using it as a spring board to explore other topics, sometimes even outside of the Transport Evolved universe. Every weekday, Nikki and Mark will take it in turns to explore a story that catches our eye, developing a back and forth conversation between Transport Evolved’s two regular hosts.

As with our Quick Charge series, our Thought of the Day will be recorded very simply on a single smartphone, but then quickly edited together using the jump cut edit style popular with many YouTube vlogs. We think this style complements our other shows and offers us a different way to share our thoughts with you, our readers and viewers.

Let us know what you think in the comments below.


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  • Richard Glover

    So Nikki how do I tell my nearly 90 mum that the car I’ve been driving her around in for the last two years is an ev?nNissan got it right with the gen.1 Leaf, here’s our great car, what colour would you like? They messed things up with gen.2 which leads me to the one thing (apart from it being a nice little car) VW got right was copying the Leaf gen.1 launch.nWho would give an all electric car street cred.? I don’t know but in saying that how about a soap character with Leaf or i3?

  • Surya

    I guess the majority of Jay-Z fans can’t afford a Model S. Wait. The majority of all people can’t afford a Model S 🙂

  • Dennis Pascual

    I think that Jay Z bought his Model S because I got a Model S. (joke, obviously). I think that most people don’t buy cars because a particular celebrity has a car. (insert whatever product a particular celebrity is pitching in the place of a car). Most people are used to being marketed to and have grown desensitized to the use of celebrities to market products.