We all know that electric cars are usually far quieter than their gasoline or diesel powered counterparts. Those who already drive electric cars usually list that quiet, serene experience afforded them behind the wheel as one of the biggest bonuses to driving a plug-in car. On the other hand, those who don’t drive electric often complain that electric cars are just too quiet: that they’ll knock over unsuspecting cyclists, hit grannies walking across the road, and mow down the visually impaired.
To tackle that last problem and make the presence of low-speed electric cars more obvious, automakers have often added artificial noisemakers to their cars, making them sound like a cross between a conventional car and a spaceship. Recently, the inclusion of noise-makers on cars in Europe has become mandatory, putting an end to the spectre of the silent ‘killer electric car.’
But in an amusing publicity stunt to promote its Nissan LEAF electric car, Nissan has headed to a sleepy Swiss village in the dead of night to promote International Noise Awareness Day. Its task? To race four Nissan LEAF electric cars through the Swiss village of Provence Alpes Côte d’Azur.
It’s all a little tongue-in-cheek.
The accompanying YouTube video below shows the whole stunt, from the Nissan folks setting up as the residents of Provence Alpes Côte d’Azur sleep, through to the adrenaline-fuelled (but very quiet) race.
Of course, the whole thing is in fact staged, much like Renault’s recent remote control ZOE stunt. Like the remote-controlled ZOE slotcars, this particular video comes with its own brand of special effects, including sped up footage, some extra electric car ‘whooshes’ and a few tyre squeals for added bang.
Despite a collision with some trash cans and a narrow arch, no-one of course gets woken by the nocturnal race, and everyone continues slumbering sweetly without a problem. And, demonstrates Nissan, it shows that electric cars are silent, exciting and of course, zero emissions.
The whole thing is rather amusing and kind of cute, but the thing which makes us laugh the most is the added sound effects.
Unlike the recent 60 Minutes — which added fake internal combustion engine noises to a segment on Tesla Motors — the foley team responsible for the LEAF ad appear to have added appropriate electric-car swooshes. But what we found amusing was the fact that a staged advert by Nissan included sound effects to make the LEAFs sound more space-age, in the process probably increasing the noise output more than it would be in the real world.
And that, in an ad designed to highlight the quietness of the LEAF and electric cars in general, is pure advertising gold. There’s just enough realism to make you think twice, but think any longer and it’s pretty obvious what you’re watching is a very carefully staged stunt.
What do you think? Do obviously staged stund-ads help or hinder the cause of electric cars? Is it too tounge-in-cheek? And do you think anyone watching it really would believe the ad is real? Leave your thoughts in the Comments below.
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