Advertising for electric cars is something that a lot of manufacturers find tough. The overarching view of electric cars, and their buyers, often lead to the companies who make them and their chosen advertising companies making incorrect assumptions about what draws in buyers.
Nissan launched the LEAF with its ‘hug a polar bear‘ advert that had many owners and potential owners baulking at the idea of being a ‘bear hugging hippy’. Luckily this advert was followed up by the far more successful joint Renault-Nissan ‘Gas Powered Everything‘ advert where we were shown a world where everything ran on petrol from hair-dryers to TVs and mobile phones.
Of recent note is GM’s ‘Poolside’ advert for their luxury plug in hybrid ELR that got so many people worked up, Ford made a new version of it to show them how it should have been done.
There are even some manufacturers who don’t even go near advertising. Tesla Motors is known for never advertising their cars in this manner which has led to many of their fans to take on the role themselves resulting in some of the most powerful electric car adverts ever made.
Now it is the turn of Volkswagan who have released their first advert for the e-Golf, the all-electric version of their iconic hatchback that is currently on sale in selected regions in mainland Europe. Having watched this advert a few times over here at Transport Evolved towers we have to say we like it. It’s simple, fun and actually captures a little of what it is like to drive an electric car.
It follows a man as he says ‘goodbye’ to his local petrol station, getting teary over the fact that from now on he will miss out on the junk food, the awful coffee and that he’ll never see the slightly confused workers again; all before driving away in his new e-Golf. Take a look for yourself below:
What do you think of this advert? If you had to advertise an electric car, how would you do it? Let us know in the comments below.
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