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Toyota’s First Hydrogen Fuel Cell Car Will be Called the Toyota Mirai

It’s official — well, almost. Toyota’s first mass-produced hydrogen fuel cell car — a five-seat mid-size sedan — will be known in its home market of Japan as the Toyota Mirai.

That’s according to Bloomberg (via AutomotiveNews), which says an anonymous source at the Japanese automaker has leaked the name ahead of the car’s official naming later this year.

Meet the Toyota Mirai Hydrogen Fuel Cell Sedan

Meet the Toyota Mirai Hydrogen Fuel Cell Sedan

The name, Japanese for ‘the future,’ follows Toyota’s predilection for giving its environmentally-friendly cars fairly grandiose names. The name Prius — used for its now legendary family of hybrid cars — comes from the latin word meaning ‘to go before.’

Due to go on sale in Japan next year with a price tag of ¥7 million before a massive ¥2 million in government incentives, the Toyota Mirai is expected to achieve a range of around 435 miles on five kilos (12 pounds) of compressed hydrogen on the Japanese JC08 test cycle. In more realistic conditions, we’d expect a range of between 300 and 350 miles per fill.

While its specifications and non-domestic price tag haven’t been released yet, we’d expect a similar price in the U.S. and Europe, subject to as-yet unannounced governmental incentive programs.

At the time of writing Toyota has declined to comment on official U.S. and European naming for the five-seat hydrogen sedan, but as Bloomberg notes, Toyota  has trademarked the Mirai name in the U.S.

Toyota’s ostentatious decision to call its first hydrogen fuel cell vehicle the “Toyota Future” is bound to raise eyebrows in the automotive world, especially among rival automakers Nissan and Tesla, both of whom believe that the future automotive technology of choice is the battery electric vehicle rather than the hydrogen fuel cell vehicle.  That said, we think it fits in rather well in a market already full of cars with obvious, over-the-top names.

But what do you make of the name? Do you think it fits the new fuel cell vehicle from Toyota well, or do you think automakers need to be a little more creative when coming up with names?

Leave your thoughts in the Comments below.


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  • Sam EV

    Can we agree to refer to it as ‘The Mirage’ then?

    • vdiv

      Not quite as Mitsubishi owns that model name and unlike its larger JDM competitors (T & H) Mitsubishi supports plugins.nnSo let’s look at it positively, that gives Nissan, Tesla and the rest of the EV makers a year or two to produce a 350-mile BEV. Think they can do it?

  • Esl1999 .

    These cars still need to use electric motors and batteries. Regenerative braking alone requires them to have more than just the 12 volt battery. It will be interesting to see what the next generation 2018 Honda Clarity and the Mirai have to offer the world. Ultimately, It’s going to come down to how clean our energy production is and that’s the fact, Jack.

  • CDspeed

    What’s the Japanese word for ugly, is it the same word they use for pointless?……. : )

    • vdiv

      To be fair so far Japan has led the electrification of the automobile with the Europeans finally waking up and rising slowly from the diesel sooth.nnnLet’s not underestimate this ugly and seemingly pointless endeavor. It has a rather vile purpose and its maker and their supporters should be rather ashamed of it.

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