BMW Electronauth Edition

Guest Post: Why We’ve Decided To Cancel Our BMW i3 Order

You’ve been given the chance to order a special-edition of the BMW i3, something that only an exclusive group of people — namely those who have been part of BMW’s Electronaut electric car test fleet program — can order. But after waiting for nearly half a year, what happens if you decide you no-longer want to buy it? 

Transport Evolved contributor Dennis Pascual ordered his Electronaut Edition BMW i3 back at the start of spring, but in the interim time he’s fallen for the charms of his Tesla Model S and Tesla Roadster instead. He explains how he turned down the car he’d been waiting more than five months for. 

After a 23 week wait, the Electronaut Edition i3 that we configured (and re-configured) has finally made it to the dealership. Just in time for me to be on a trip, so, I didn’t get to see it until a few days after it arrived at the dealership.

Here are some pictures of it as it arrived from the Port.

Our EE .@BMWi i3 has finally arrived at the dealership as we leave on a trip.  A decision when we return.

The other profile of our EE .@BMWi i3 BEV not REX. No gas for me!  So tempting!

Our special edition .@BMWi i3 from behind looks good too...

The delay wasn’t ALL BMW’s fault. (well… they did delay deliveries, still.) Our original configuration was going to include a REX (Range Extender / basically a motorcycle engine with an anemic almost 2 gallon tank) that gave the car a combine 150-160 miles of range (of which approximately 70-80 miles are Electric). However, as it became evident that California was running out of the initial 40,000 Green HOV Stickers, I proactively requested that the REX be removed as I have access to charging on both ends of my commute anyway. Even after the California Legislature approved an expansion to the program (without much needed adjustments), I stuck with the BEV (battery electric vehicle, no REX).

In the meantime, I got used to driving our Tesla Model S on a daily basis while waiting for the i3 to be built and shipped to us.

Three EVs may seem excessive, but I really enjoy a smaller sized vehicle for LA traffic and have felt that the Model S was just too big a car for me to drive in bumper-to-bumper traffic. Especially since I’ve been conditioned to cut in front of anyone as soon as space in the adjacent lane becomes available (also known as drive like an A**#0!3) and the Active E was the perfect size for that (small, quick, and visible), the Roadster is small and quick, but could be invisible to many.

As the weeks ticked on, the little things that continued to bug me about the Model S became less of an issue, and I learned to adjust to driving the Model S in traffic. And still no i3. Both Tesla vehicles are “energy hogs” relative to my experience with the Active E (and to a lesser degree my mom’s Leaf.) This waste of electricity is a minor nit, but still a nit for the difference between Tesla vehicles and BMW i (and to some extent Nissan) electric vehicles. The Vampire Drain on the Model S is around six miles a night on my Model S when I don’t have it on power saving mode. I do this because I like the convenience of starting the car up and going right away. Battery Saving mode takes a delay to start up the vehicle.

Here are some pictures of the i3 after it was prepped:


Happy Dennis (test drive) (decided to switch out my Tesla Cap for a Nike one before the drive)


And the Electronaut Edition badge


In addition to my nits, there were a few technical things I was looking forward to from the i3. Namely, the self-parking package (which I had originally ordered on the REX version of the car) and the “tractor-beam” feature for cruise control. Additionally, I contend that the entertainment system on the BMWs actually functioned better than the one on the Model S. Especially the Bluetooth (which allows multiple phones to be paired) and the ability to take calls on either of the paired phones (as opposed to the Model S which requires one to “connect” one phone and that’s the only one to take calls on (over the built-in system).)

Additionally, I was having challenges with the AM Radio in my Model S. It’s a good system until one tries to listen to Vin Scully and the Dodgers, in which case it’s hit or miss. Especially with the current issue between Time Warner Cable and other TV network operators, it was hard to catch a Dodger game (outside of AM Radio.) Nevertheless, I live with it. (An 80-100 mile daily commute tends to emphasize in-car infotainment systems more than a short commute).

So, on August 3rd, I got to meet the i3 BEV that was built for us. I got to do a short couple of mile drive through Signal Hill and got to use the regen to descend a good, steep pitch (that originally sold us our X5 back in 2001). Test out the turning radius and other fun stuff on the car.

I liked the badging… It’s so much more understated than the circuit stickers on the Active E.





However, it was missing a few things…

The BEV version of our order removed the automated parking assistance package. Not sure if it was an oversight or whether we did it because we did encounter some problems with this during one of our test drives.

The other is the AM radio was removed and is not available on any i3. The car has FM Radio, but without AM, no access to News, Talk Radio, and live local games. Living in Earthquake Country, one has to consider the avenues to listen to coverage when a “disaster” strikes and AM Radio continues to be one of the more reliable avenues for such information. My sales person explained (a day later after checking with corporate.)

“The AM band was removed on the I3 this was due to field trials in the Mini E and Active E due to the electric motor interference. The alternative to this is HD radio which offers 168 am stations on FM radio channel or Sat radio with 1 year access or Bmw apps with web radio on connected app and tuneln radio app.”

The car also forces one to rely on the GOM (guess-o-meter) as there is no SOC meter, as was reported months ago.

Lastly, as previously indicated, the strange split sunroof on the US version of the i3 was not provided. Therefore, the car had a different feel from the Solar Orange testers that we got to drive at the Convention Center (and other test drive events.)

Luckily, the tractor beam was still in place, but these two technical things coupled with adjusting to life with the Model S as my daily driver and my better half’s reluctance to garage her Roadster in favor of driving the Model S instead have made it a moot point.

These missing items coupled with some issues I had during the wait with rude members of the sales management of Long Beach BMW, specifically Emilio Roukoz, have made the experience quite a contrast with my experience with Tesla Motors. Granted, I had some issues with Anish from Tesla as well during my pick up at the factory, but the person was NOT the management escalation. Considering that I’ve purchased or leased a couple of cars through my sales person at Long Beach BMW, I would expect better treatment than I received from his management. Does Tesla have the “right” model, I’d say it’s closer to it. Long Beach BMW is one of the better BMW dealerships, but it’s not perfect. They COULD take the extra step with the BMW i vehicles and apply for the HOV stickers on behalf of their purchasers as a dealer, but they don’t and that is an opportunity lost on providing better service than Tesla which could also do the same thing, but chooses not to provide such customer service.

So, after all this wait, I notified our dealer yesterday that we will NOT be purchasing the i3 for us. However, as I publish this post, one of my sisters and her husband is at Long Beach BMW and test driving this i3 and the other ones that are pictured below. Who knows, this i3 might make it to the family after all. Fingers crossed, otherwise, it can join these i3s that I saw at the dealership on Sunday.

Who knows if BMW will get us back as a customer. There are definitely things that I prefer with BMWs over the Teslas.


More pictures of the almost fully loaded i3 that we configured can be found on my flickr album.

[Post Script, ADDED at 2155/9:55 PM Pacific on 2014-08-07 to answer a question brought up by +Toshi Clark on Google Plus]

For +Toshi Clark and anyone else interested, when the original order was in place, I had requested that the dealership pre-order the HOV stickers (as they were allowed to do so at the time and the stickers were running out) for my original REX as soon as a VIN number is generated. This activity would have hedged my purchase of a REX i3 with HOV access. I provided a link to the dealership showing the procedure, process, and cost to the dealership ($8). The salesman was willing to do this and he was overruled by the “sales” manager. The point was moot as the green HOV stickers originally were suspended from this program about two weeks later to slow down the depletion rate.

It was at that time that I changed the order to BEV and it became a non-issue, but the fact that I’ve bought vehicles from the dealership since 2001 and most recently obtained my Active E from the same location has given me cause to pause.


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  • CDspeed

    Owning two Teslas would be a pretty good reason to give up on your i3. Most electric cars built by major manufacturers, the i3 included, seem to have been built in anticipation of the future. Whereas the Roadster, Model S, and Model X seem to have been produced in the future, and then transported on a time traveling car carrier to the present day. So yes give up the glimpse of the future, you already own it.

    • Dennis Pascual

      CDspeed. If only BMW had included varying battery sizes and filled in the space for the REX with batteries, then the choice may have been harder. I can get by perfectly fine on an 80-100 mile range. I did 54,321 miles in my Active E for the two years that I had it. However, I find that my long, spur of the moment days on the Model S is much greater than my common 140 mile days on an Active E.

    • Maxwell Erickson

      ..says the guy with an i3 as his profile picture.

      • CDspeed

        That is my personal i3, and though I do own one I’m not afraid to admit that Tesla is far ahead of the competition.

  • Surya

    I’m a bit confused as to how you are able to refuse a car that was custom built for you. Was there no up front reservation cost?

    • Dennis Pascual

      Surya, for Electronauts (those 700 lucky Americans who PAID for the privilege to test the BMW ActiveE) the offer did NOT require a deposit of any sort.

      • Surya

        Ah, so it was a special privilege thing?nSince this special edition is supposed to go into the hands of the electronauts, does BMW have a problem with the dealer selling it to someone else?

        • Dennis Pascual

          BMW has no issues to re-selling EE cars to non Electronauts once the Electronaut refuses to take delivery of said vehicle. I have heard of folks who have removed the badging, etc, and others that have moved the badging to a different car than the one they configured. nnnWhat the person that is purchasing an EE car doesn’t get in the purchase is the credits that Electronauts get when exercising their privilege of ordering and configuring their cars (as well as BMWi’s thanks for participating in the Active E trials.)

  • u010eakujem

    Interesting article, thanks for writing.nIt’s also interesting how customer service (or a lack of it) played a part in your decision to buy a car. Here in Slovakia, customer service is a myth. We’ve heard it exists in other countries, but it’s still an urban legend. nAs for the AM radio issue I had no idea people still used that band. Is it still popular in the US?

    • Dennis Pascual

      Dakujem, In the crowded Los Angeles airwaves, most things on the FM band are more “popular” formats, music, all kinds, and very few talk radio. In fact, one of the more popular talk radios converted BACK to music not too long ago.nnnAM is where NEWS radio is broadcast and is often the MOST reliable means of hearing the latest on Earthquakes and other such events. The music stations rarely cut away from that format.nnAs for customer service, I’ve had issues with all dealerships and some Tesla employees. My salesperson at Long Beach BMW, Robert Behr, is excellent. However, his manager did offend and I approach BMW at the time of the offense (several months ago) and they would not support my request to change to a different dealership. So, I was forced to go back to them. It was a case of one good and one bad going at each other.,

  • Great piece, thanks for sharing. I never managed to convince myself to order i3 (it’s not available in Bulgaria) as I didn’t want to get into exactly the same situation. Will most likelu buy a demo car later this year.nnnBut I had bitter experience with BMW in October 2013 at eCarTec Munich, where they denied my blog team an i3 test drive every possible way. Later while we were waiting in a Renault dealership to get ZOE out for a spin, we saw couple of test i3 cars and also couple of i8 coming out of the next building (BMW Niederlassung). We felt bad because BMW lied to us.nnnNext day we went to Tesla, was warmly greeted by an ex BMW employee there, did 30 km test drive, and had a wonderful experience…

  • jstack6

    The Tesla has FREE for life Super Charging that BMW can’t match. nnThe Tesla is also made in the USA so thanks for providing more jobs for Americans and less money sent away adding to our trade deficit.

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