Elon Musk: Tesla’s SEX Won’t Be Vertical, But May Take Three

It was a naming convention borne out of a joke between Tesla CEO Elon Musk and one of his close friends: trademark the Tesla Model E name so that the names of Tesla’s vehicle lineup would spell the name “SEX,” with Tesla’s upcoming third-generation affordable sedan assuming the Model E name. But before Tesla could get its groove on, Ford spoiled its party by threatening legal action on a model name it had already trademarked.

Tesla CEO Elon Musk says Tesla SEX will be horizontal. Photo: CC2.0 Brian Solis, Flickr.

Tesla CEO Elon Musk says Tesla SEX will be horizontal. Photo: CC2.0 Brian Solis, Flickr.

Shortly after Tesla officially stopped using the Model E name, we here at Transport Evolved started using the “Model 3” name as an unofficial name for the third-gen car. A few weeks later, Musk confirmed the new name in an interview with AutoExpress, saying that car’s name would be written with “three bars to represent it.” While most enthusiasts and news outlets took to calling the new car the Tesla Model III, our tipster Brian Henderson surmised that the name would be written as ≡ — the same way the letter E is written in Tesla’s official company logo.

After all, SEX doesn’t work all that well vertically, does it?

It turns out Elon Musk agrees, preferring a horizontal threesome to something more upright.

In a tweet to Co-Founder and CTO at UsePixlee Awad Sayeed, Elon Musk confirmed that the next-gen Tesla will be represented one of two ways: either as the number three or three horizontal bars thusly: ≡.

With help, Tesla can still have SEX.

With help, Tesla can still have SEX.

Talking about the infinite mileage warranty announced on Friday, Sayeed asked Musk about the prospect of a similar, unlimited mileage warranty on its third-gen, ‘affordable’ car.

Yes, was the answer from Musk, along with a correction on how to spell the Model ‘s name.

Promised as BMW three-series beater, the Tesla Model ≡ is due to enter into production some time in late 2016 or early 2017 as a 2017 model year car. With an estimated price tag of $35,000 and enough range to travel 200 miles per charge, the Model ≡ is expected to be around 20 per cent smaller than the current Tesla Model S.

As with any other new Tesla Model, the Model  will come with Supercharging capability as standard, enabling it to refill for free at any of Tesla’s growing network of Supercharger stations across the U.S., Europe, and Asia. Expect it to also come with the same remotely-updatable features as its bigger brothers, the Tesla Model S and soon-to launch Tesla Model X crossover SUV.

European Tesla Model S

We think the Tesla Model 3 will be called the Tesla Model ≡

Still several years away from launch, the Tesla Model ≡ is the car which could turn Tesla from a prestige, luxury automaker into a mainstream automaker — but only if Tesla manages to build its massive lithium-ion battery reprocessing and manufacturing Gigafactory on time. Without a way to produce large volumes of lithium-ion battery packs at a low cost by the end of 2016, the way we write the name for the Tesla’s Model ≡ will the least of Tesla’s worries.

[Hat-tip: Brian Henderson]

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  • Esl1999 .

    As usual, I’m here to help. Of course, Tesla can not use the horizontal stack, or as I call it ” The Model Pancake Stack.” Tesla, however, could use the Chinese symbol for 3. It’s just different enough to the “E” in Tesla’s logo, so that no legal action could be taken against them. If Tesla makes it clear to the whole world that they’re using the Chinese symbol, they should be Okay. I’m sure Judge Judy would be cool with it.

    • KIMS

      Why do you say “Of course, Tesla can not use the horizontal stack”? What is this obvious reason that I am missing for why they cannot do something they are arguably already doing? Just because I can’t type it easily in my documents doesn’t mean they can’t for legal or any other reason still register/trademark it and use it? What am I missing?

  • oic

    Could someone ask Musk if he plan to register Model U and Model R. I think Model R would fit the Roadster brand and Model U could be for utilities/trucks etcnSo we have U R SEXY or R U SEXY

  • Jonas

    Using the horizontal bar it is just going to intrigue people even further and make it very unique.Clever. Nothing more boring than car names, and certainly this idea of horizontal bars will be something different. People will learn the history behind the name and i will just generate buzz and free marketing for Tesla, what is exactly what Tesla and Elon likes.

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