The City of San Francisco is vibrant, diverse, and in love with the electric car. The nearby Silicon Valley is in love with tech, gadgets, and social media trends.
So why not combine both in a unique social media experiment designed to get more people behind the wheel of an electric car?
That’s exactly what SmartUSA has decided to do in a unique social media stunt leveraging the power of the new social media craze “Yo.”
From noon today in San Francisco’s Mission and SoMa districts, pop-up signs will appear inviting switched on, social-media savvy individuals to send out a ‘Yo’ to a special account set up for each location, using the zero character social media app. We say ‘zero character,’ because unlike other social media apps out there, Yo doesn’t require you to actually write anything in order to interact with someone else. Instead, the app just sends the word “Yo” to your chosen contact.
No, we’re not sure we understand it either — but wherever you are in San Francisco’s city limits for the next two days, sending a “Yo” to each location’s account will win you a ride from wherever you are to wherever you want to go in a Smart ForTwo.
Sadly, only three of the eight Smart ForTwo cars being used by Smart USA will be electric, but the fleet of cars will be yo-yoing around San Francisco for the duration of the rather bizarre promotion.
Of course, the idea of offering free rides as a form of marketing isn’t exactly new. Chevrolet does something similar every year at the hip SXSW in Austin, Texas, and the Uber taxi service has offered free Uber fares in everything from a limousine to a helicopter in the interests of publicity.
For SmartUSA however, the idea of focusing its ad campaign on the urban streets of San Francisco makes perfect sense. With limited parking and many residents having no access to off-street parking, both the gasoline and electric-powered Smart ForTwo offer great fuel economy and function in a city where it’s hard to find a place to park.
So if you’re in the Mission or SoMa districts today or tomorrow, be sure to send out a ‘Yo’ for your free Smart ForTwo ride, and let us know how it worked out.
Because sadly, we’re not hip enough to understand how Yo Works.
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