Kia Electrifies Hamsters in Furry New Ad for 2015 Kia Soul EV

They’ve been at the forefront of Kia’s ad campaigns for its youth-oriented Soul CUV for many years. From their first ad back in 2008, we’ve seen them get clothes, learn to raptime travel, survive an apocalyptic future by teaching mechas to dance, and of course get in shape for the launch of the revised 2014 Kia Soul last year.

Now Kia’s favourite furries are back in a new TV ad, this time focusing their attention on the all-new Kia Soul EV.

The Kia Soul hamsters have a new playmate -- and she likes their plug-in car.

The Kia Soul hamsters have a new playmate — and she likes their plug-in car.

Based on the gasoline version of the 2015 Kia Soul, the 2015 Kia Soul EV features an 81.4 kilowatt on-board electric motor and a 27 kilowatt-hour lithium-ion battery pack. On paper, its range is expected to be around 80 miles per charge, although we note it has not yet received official EPA rating yet.

Like the Nissan LEAF it will likely cross-shop against in the marketplace, the Kia Soul EV features a 3.3 kilowatt on-board charger as standard which can be upgraded to an optional 6.6 kilowatt on-board charger as required. There’s also a CHAdeMO DC quick charge port, meaning the car can recharge to 80 per cent full in about 30 minutes from a compatible CHAdeMO DC quick charge station.

While the 2015 Kia Soul EV is by Kia’s own admittance another compliance car built to allow the South Korean automaker to meet various zero-emission mandates in states like California, Washington state, New Jersey and Oregon, that fact hasn’t stopped Kia rolling out the advertising red carpet for this particular plug-in.

The ad, crafted by world renowned ad agency David&Goliath, uses the same cute anthropomorphic human-sized hamsters made famous by more than six years of gasoline Kia Soul ads. Unlike previous ads however, this one places our favourite furries in a lab alongside more usual-sized pet hamsters.

And while the Hamsters worked out for the 2014 Kia Soul debut, they appear to have put back on a little more weight than last time, perhaps indicating that fans were less welcoming of the ultra-buff Hamsters 2.0 in the last Kia Soul Ad.

Working hard on their latest invention — the all-electric Kia Soul — the gentlemen Kia Hamsters, complete with glasses and geeky outfits, suffer a lab accident in which one of their pet hamsters is caught in the microwave beam they are using to transform the Kia Soul into an EV.

When the transformation is complete, they notice to their surprise that their pet hamster is now a full-size sexy lady hamster in one piece cat suit and knee-high boots.

Think Honey I Blew Up The Kid crossed with Weird Science. And like any hormonally-charged science geeks in countless B-movies, the science-acing Hamsters decide to hot-foot it down to the local pet store in their new Kia Soul EV and get some more pet hamsters to turn into adoring, super-sexy lady hamsters they can go on a date with.

The result is a cute 60-second commercial in which the Kia Soul EV is treated no differently to other Kia Souls in previous Kia Soul ads. What’s more, there’s no cutesy allusion to saving the planet, descriptions of how easy it is to use, or any ulterior motive to save cute furry animals.

Except the ones in the starring role, of course.

Does this ad make you want to own a Kia Soul EV? Do you think it will capture the imagination of buyers? Or do you think it’s just another example of electric car advertising gone wrong?

Leave your thoughts in the Comments below.

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  • Michael Thwaite

    “Weird Science” for hamsters! http://www.imdb.com/title/tt0090305/nnI suppose that the human equivalent would be electrocuting your pet Pygmy Marmosets and Anne Hathaway popping out, which would be nice but not something we should advocate… electrocuting pets that is.

    • vdiv

      Yes, must capture the young and the singles. Fiat got it with the 500E (well, kind of) and now Kia has a chance.nnI’d take one if it comes with a cute and maybe not so furry hamstress 😉

  • I think it looks Great!, Can’t wait to see one.

  • dm33

    Too weird. Reminds me of the Sprint’s framily catastrophe, or the crazy GM Volt launch stage show. https://www.youtube.com/watch?v=QF072W52fc0

  • D. Harrower

    As you alluded to, Nikki, what makes this ad so good is its lack of focus on traditional EV talking points. It just treats it like another car.nnIt was a bit weird though. I doubt many of the younger generation or two will get the Weird Science reference.