As humans, we like to be listened to, especially if we’ve just spent our hard-earned cash on a product we think could be made better. Sadly, most of the time, those in charge of the company we’d like to make our views known to are difficult to get hold of and rarely listen.
Those who do mark themselves out from the rest and are often rewarded by those they listen to with continued custom and support for many years to come.
That’s a fact not lost on Tesla CEO Elon Musk, who has built a reputation among Tesla owners for being the CEO who listens — and sometimes agrees — with their opinions.
As GreenCarReports noted earlier this week, the latest example of Musk actively engaging with the views and opinions of electric car owners comes courtesy of a full-page ad taken out in the Palo Alto Daily by a double Tesla Model S-owning couple in Long Island, New York.
Thanking Musk for building ‘the great American car,’ the couple listed seven things they’d like to see improved about the Model S in the future, including a few tweaks to the car’s cellphone connectivity, additional safety features, and some tweaks to the car’s interior.
It also pleaded with Tesla to invest in advertising its car to the general public using mainstream media ads — something Tesla has yet refrained from doing despite some amazing fan-made ad videos.
Two days later, Musk responded to the open letter via twitter.
Ad taken out in Palo Alto Daily by two Model S owners is right. Many of the suggestions will be implemented soon. pic.twitter.com/cF43PvJDgQ
— Elon Musk (@elonmusk) August 23, 2014
It isn’t the first time Musk has acted in this way either. Look on any electric car or Tesla forum, and you’ll find owners who have communicated with musk via email with the soul intent of improving the Tesla ownership experience. And because Tesla’s cars use software-driven design principals, Tesla is often able to implement the suggestions with a simple over-the-air software update.
Musk’s fans and Tesla customers say that his approachability and willingness to engage on social media sites makes Tesla a company that they want to invest in and support. Others view it as a smart way to keep Tesla at the forefront of the marketplace, ahead of competition from more mainstream, more traditionally-structured companies.
But what do you think? Is Musk really willing to listen to suggestions from Tesla’s 40,000 + customers, or is it a careful marketing ploy?
Leave your thoughts in the Comments below.
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