It’s set to bring all-electric, zero-emission motor sport to the masses in just over a weeks’ time — and now the inaugural FIA Formula E championship will give fans the chance to drive an electric car for the first time too.
In an announcement made this afternoon, Formula E officially announced it would be holding companion motor shows trackside at five of its Formula E race events next year, giving fans a chance to test road-going electric cars out for the first time.
Designed to promote electric and hybrid drivetrain technologies to a wide audience, Formula E said in a press release that it plans to hold companion motor shows alongside Formula E races in Miami, Long Beach, Monaco, Berlin and London.
Unlike the races themselves, which will take place over a weekend, the motor shows will run for four days, giving would-be plug-in car owners a chance to check out plug-in vehicles before, during and after the scheduled races — although not on the same track, of course.
“We are excited to announce this new and important development for Formula E. The Formula E Motor Shows will play an important part in removing the barriers to the electric vehicle market and helping change perceptions to make people believe in electric car ownership,” said Formula E CEO Alejandro Agag. “The future of modern, mass transport, particular in cities and urban areas, lies in electric vehicles. The Formula E Motor Shows will help to accelerate the interest and adoption of sustainable and clean air motoring solutions in-line with our objectives for the championship.”
Working alongside manufacturers in each location, the Formula E Motor Shows will help expose more people than ever before to the reality of driving electric and hybrid vehicles, using the excitement and speed of the Formula E championship as a suitable backdrop.
Although the first Formula E Championship race is due to take place in Beijing on September 13, the first Formula E race to have its own Motor Show operating alongside the main race event will take place in March in Miami, Florida.
Do you think the Formula E Motor Show is a good concept? Will it encourage more people to give electric cars a go?
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