It’s no secret that Ford’s all-electric Focus Hatchback is something of a compliance car, produced by Ford and sold in limited numbers across the U.S. to satisfy zero emission mandates in states like California. Part of a line up of plug-in vehicles that includes the C-Max Energi plug-in Hybrid and Fusion Plug-in Hybrid, the Ford Focus Electric has consistently been downplayed by Ford in favor of its plug-in hybrid models at pretty much every plug-in media event ran by the Detroit automaker.
Aside from a lacklustre sales attitude from its parent, the Ford Focus Electric’s initial high sticker price of $39,995 — which was cut by $4,000 for the 2014 model year to $35,995 before incentives — hasn’t really left it in a particularly competitive position in the plug-in marketplace. But now, claims LeftLaneNews, Ford is about to slash the cost of the Ford Focus Electric by $6,000 to $29,995 before incentives for the 2015 model year, a total discount of $10,000 from the car’s original MSRP.
The price cut places the five-seat plug-in hatchback at a much more competitive price point in the plug-in car marketplace, a shade higher than the cost of the the entry level Nissan LEAF. With only one trim level available on the Focus Electric however, the Focus Electric better matches the specification of the mid-range Nissan LEAF SV, which retails at $32,950 before incentives.
With an EPA-rated range of 81 miles per charge and a 107 kilowatt motor, the Focus Electric isn’t far off the LEAF in terms of range and performance, despite having a slightly smaller 23 kilowatt-hour lithium-ion battery pack. Unlike the LEAF however, the Focus Electric was not built from the ground up as an electric car, so instead of locating its battery pack under the cabin floor the battery pack is located over the rear axle, sacrificing some load bay space in the process.
Despite the resulting higher centre of gravity caused by the location of the battery pack over the rear axle, the Ford Focus Electric is a competent drive, with plenty of power and well-behaved handling. In fact, were it not for the lack of engine noise, there’s little to betray the car’s electric drivetrain from inside thanks to a conventional dashboard that matches the rest of the Ford Focus family.
Meanwhile, a 7 kilowatt on-board charger as standard means recharging from a type 2, 32 amp charging station takes just 4 hours from empty. Sadly however, there’s no rapid charging, making the Focus Electric best for situations where you don’t need to travel more than 80 miles in a single sitting.
While Ford hasn’t officially announced the pricing yet, the document obtained by LeftLaneNews suggests that the discount will also be applied to any 2014 model Year Focus Electric cars still in inventory at dealerships across the U.S. Since Ford has been offering dealers rebates of up to $6,000 on every Focus Electric since earlier this year however, those looking to buy a Ford Focus Electric shouldn’t notice a difference at the dealership and the new pricing is simply an official confirmation of what was already an unofficial price cut.
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