More Hints Jaguar is Going Electric As it Trademarks ‘EV-Type’ Nameplate

Over the past year, there have been small hints dropped here and there to suggest that luxury British automaker Jaguar Land Rover is heading away from its V-8 past and going towards more environmentally-friendly models, including a potential all-electric model to compete with Tesla’s upcoming Model X crossover SUV.

Would you like this badge on a plug-in car?

Would you like this badge on a plug-in car?

Now we’ve got the best evidence  yet that Jaguar will be bringing an all-electric car to market some time soon with the news that the company has filed to trademark ‘EV-Type’ in both the U.S. and Europe.

As Autoguide reports, the British company made a filing earlier this year trademarking the ‘EV-Type’ nameplate in both markets. Naturally, trademarking a name doesn’t necessarily mean it will be used — Tesla has trademarked several names that have yet to see the light of day — but it does hint that the luxury brand is considering something with a plug at some point in the future. Combine that with a survey earlier this year which suggested rather a large proportion of Jaguar drivers would go electric, and we think this rumor has some serious legs.

So far, neither Jaguar nor Land Rover have made a production plug-in vehicle, but we’ve seen plenty of engineering prototypes from Land Rover, including an all-electric go-anywhere Defender and a the plug-in hybrid Range_e Range Rover prototype. Meanwhile, Jaguar has played with several alternative fuelled drivetrains, including plug-in hybrid, electric and hybrid KERS vehicles.

As a consequence, we’ve seen a plug-in hybrid XJ concept and of course, the stunning C-X15 plug-in hybrid concept sports car Jaguar debuted in 2011 at the Frankfurt Motor Show.

Is this unusual half-camouflaged F-Type, snapped long after the F-Type debuted, hiding something unusual like a plug-in hybrid drivetrain?

Is this unusual half-camouflaged F-Type, snapped long after the F-Type debuted, hiding something unusual like a plug-in hybrid drivetrain?

At the moment, there’s not a great deal to go on to suggest what form a potentials Jaguar ‘EV-Type’ would take, but given what we know of Jaguar and its desire to break into the compact car segment, we’re wondering if there’s a sporty, agile all-electric cat being developed somewhere in the British countryside.

It also makes us wonder if the semi-camouflaged Jaguar F-Type we spotted a few months back on the M5 motorway in Gloucstershire, England — months after the F-Type was launched — had some plug-in fun going on underneath the hood. While the car sported the usual quad-exhaust of the F-Type and standard online vehicle checking against the license plate shows nothing unusual, we’ve got to admit to being just a little curious.

As with all big cat sightings, we hope you’ll let us know if you spot it.

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  • CDspeed

    Wouldn’t it be interesting if Jaguar was the first to bring out a Model S competitor, out of all the luxury car companies I just don’t see Jaguar producing a quirky little city car.

    • Electric Bill

      My bet would be Porsche, who has been quite public about jumping into the EV supercar market. They have a billion – dollar commitment to their effort, whereas Jaguar’s efforts appear much more as an effort just to keep pace the competition, rather than create the EV that the rest of the field will be playing catch-up with.

      Porsche is a safe bet for the first serious major competition for Tesla, while Ferrari can be expected to be the very last to do so based on Marchionne’s sneering remarks of late… and may never even go hybrid, even though the performance advantages are well-established.

      Should Ferrari never go electric or hybrid as they stubbornly insist, making them non-competitive, it could eventually drag the marquee into bankruptcy.

      • CDspeed

        Yes I’m sure Porsche will, it’s also easier for Porsche since electric cars are part of the Porsche family’s distant past. As for Ferrari, Marchionne’s attitude makes me wish Rimac would produce the Concept One, and Concept S in similar numbers to certain Ferrari models. With an electric competitor, maybe Ferrari’s next CEO would be a little more inspired to give EVs a chance.