Update: We’ve just heard from Hyundai with a quote on its future plans for zero-emissions vehicles which you’ll find at the end of this article.
In the world of zero-emission vehicles, there have to date been two primary technologies fighting it out for supremacy: battery electric vehicles and hydrogen fuel cell electric vehicles. So far — with perhaps a few small ‘concept car’ exceptions — companies which aggressively champion battery electric vehicles steer clear of hydrogen fuel cell technologies and vice versa.
Yet South Korean automaker Hyundai, which has to date focused exclusively on hydrogen fuel cell vehicles and openly dismissed electric vehicles, has recently confirmed it would be bringing a mid-sized all-electric sedan to market some time next year.
“Hyundai’s first pure EV will be a mid-sized sedan,” an official Hyundai spokesperson said. “Equipped with improved batteries, enhanced system management and lighter materials, the upcoming model will weigh about 30 percent less than existing hybrid EVs.”
Eventually, the lineup will include multiple plug-in models, the company said, including an all-electric SUV, an electric sports car and a small-sized electric sedan. Overall, the company hopes to offer twelve plug-in models in various markets by 2020. It currently makes just four, many of which are only available in select markets.
The change of heart at Hyundai came a week ahead of yesterday’s announcement of a $73 billion, four-year investment program from parent company Hyundai Motor Group into its 57 affiliate companies — which include Hyundai Motor Co. and sister company Kia Motors Corp. As well as funding the building of a new corporate headquarters, building new factories in Mexico and China, and expanding production capacity, the funds will include a $29 billion injection into research and development programs.
Much of that R&D budget is believed to be earmarked on building more ‘eco-friendly’ vehicles and expanding the firm’s autonomous driving program.
It’s worth noting of course, that while Hyundai has yet to produce its own electric vehicle, sister company Kia already makes and produces its Soul EV, a cute, compact urban runabout with an EPA-approved class-leading range of 93 miles per charge. Additionally, both Hyundai’s hydrogen-powered Tucson FCV SUV and its range of various hybrid cars also make use of the same types of battery packs and electric motors needed to make an electric car. In other words, Hyundai wouldn’t be starting from scratch.
Hyundai promises the yet unnamed electric sedan will launch some time next year, presumably as a 2017 model year car. But with batteries coming from one of the world’s leading battery manufacturers LG Chem, we’re hoping it will be able to enter the marketplace with enough klout to compete with more established electric automakers like Nissan and BMW.
Hyundai is careful not to mention its hydrogen fuel cell program when talking about its unexpected plans to build a plug-in, but with incentives for hydrogen fuel cell cars now off the cards in the U.S. and a terribly immature hydrogen refuelling infrastructure, we can’t help but wonder: is Hyundai about to admit it backed the wrong zero-emission technology and switch sides?
Or is a wide, varied and adaptable portfolio the only sensible solution for a global automaker looking to sell as many cars as it can around the world?
Update: We’ve just heard from Hyundai USA with the following follow-up statement to our story:
Hyundai remains fully committed and bullish on hydrogen fuel cell technology, and fully intends to retain leadership in this area moving forward. We believe it has the broadest, long-range potential to meet the greatest range of consumers with its refueling speed, superior range, and infinite vehicle scalability. However, we also realize that fuel cells are not the solution for every consumer. For these reasons, Hyundai is developing full range of alternatively-fueled vehicles to meet all consumer needs. Hyundai remains fully committed to its hydrogen fuel cell.
Thanks to Hyundai for reaching out to us on this story.
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