It’s that time of year again when couples around the world get super-cute, book romantic evenings out together and perhaps for the lucky few, agree to spend the rest of their lives together.
As a consequence, you might not think it’s the time of year where people would think about ending their relationships, but apparently, it’s the most common time of year for people to mention break ups in their online social media statuses.
So this year, Nissan Europe has come up with an idea designed to take advantage of that unexpected (and frankly a little sad) fact: ask owners of petrol and diesel cars to send their cars a Dear John in favour of a sexy new electric car.
Being Nissan, that sexy new electric car is of course the Nissan LEAF, now in its fourth year of global sales.
Called “The Break Up,” Nissan’s new online social media campaign tries to add a little humour to the difficult process of splitting up and consists of a brand new short dedicated to those who end their relationships on Valentines’ day.
The majority of the ad centres around a couple both trying in vein to brake up with each other on a supposedly romantic Valentine dinner date at an expensive restaurant.
After a minute of hearing the painfully awkward — but aptly acted-out exchange the ad tells us that while breaking up is hard, breaking up with petrol is easy. It then invites the viewer to break up with petrol by clicking on the link in the ad, which takes them to a specially-designed landing page where viewers can visit the LEAF sales pages for each of the eight European countries taking part in the social media campaign.
It’s certainly one of the more unusual electric car ads we’ve seen and does unfortunately take a long time to make its point. But in its own way it does make one valid point: too many of us stick with our gas-guzzlers simply because we’ve just got used to them.
As a piece of advocacy? That’s going to be tougher to assess, although with more than 25,000 views since it launched online yesterday and with 22 likes versus only 2 dislikes on YouTube, we think the general consensus must be positive.
As for the idea itself? Having done something similar for a joke when saying goodbye to an old Volvo 240 shortly after buying a brand new Nissan LEAF back in 2011, this particular author isn’t exactly without sin. (And for the interests of completely embarrassing everyone involved, here’s that hastily-filmed joke-film we never expected to go on YouTube)
Do you like this ad campaign? Do you think it’s funny? Or is it another diversionary, weird ad that completely misses the point and belongs in the same file as the infamous Chevrolet Volt dance and Leaf polar bear?
Leave your thoughts in the Comments below.
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