First Mixed Brand Electric Car Store Opens in Iceland

EVEN, an electric car import company run by Gisli Gislason, has opened the first mixed-brand electric car store in Iceland’s largest shopping mall.

Gisli Gislason is the chairman and CEO of Northern Lights Energy, a company that invests in projects that “have positive effects for the community and use the country’s rich resources”. This is the latest in a string of ventures he has taken part in relating to electrical vehicles.

Clean, open and multi-branded. Is this the future of car sales?

Clean, open and multi-branded. Is this the future of car sales?

In November 2011 Northern Lights Energy signed an agreement to buy 100 converted SUVs from Amp Electric Vehicles. This followed on from May 2011 when the company signed a memorandum of understanding to buy 150 E-Range cars (basically a converted Range Rover) from Liberty Electric Cars.

The store, simply called EVEN, takes a line from Tesla and Apple’s shop mentality (designed by the famous designer George Blankenship) in being open plan and minimalist with a focus on the products. In this case, electric cars parked in the store provide focus points for potential customers.

The store even has iPad-style interfaces providing costumers information about the various electric cars on offer.

Electric cars and new technology seem to go hand in hand.

Electric cars and new technology seem to go hand in hand.

Currently the store is actively selling six different electric cars: The Tesla Models S and X, the Kia Soul EV, the Nissan LEAF and e-NV200 and the Renault Zoe.

Speaking to Autoblog, Gislason said that this store is just the first in what he hopes is a multi-branded EV store chain. He went on to say that he has set the ambitious goal of opening 250 Evan stores throughout Europe within three years.

It may look like a Tesla store, but it isn't.

It may look like a Tesla store, but it isn’t.

The store officially opened its doors to customers on 14 February at an event that saw both the US and Chinese Ambassadors cut the ribbon.

Prices for the vehicles vary, but with a LEAF Tekna costing kr4.99m (£24,500 / €33,200 / $37,900) and a Tesla Model S 85 costing kr12.49m (£61,400 / €83,100 / $94,800) they seem that far beyond what anyone else would expect. Though the Transport Evolved team does admit to not speaking Icelandic so there may be taxes and import duties to pay on top of those figures.

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  • JohnCBriggs

    Is it just me or is the coffee table the best looking thing in the store?

    • Espen Hugaas Andersen

      It’s just you. The best looking thing in the store is the Model S. 😉

  • Mike Dektas Sr

    Congrats Gisli! Mike

  • Mayoo Hadyy

    hello