Back in January this year, Polaris, a company better known for its range of go-anywhere, all-wheel drive quad bikes and off-all-terrain vehicles, purchased Oregon motorcycle company Brammo Motorcycles.
Despite owning many different brands, including the GEM electric range of low speed electric vehicles and both the Indian Motorcycle and Victory Motorcycle brands, Polaris decided to fold its Brammo Motorcycle acquisition into the Victory Motorcycle family, giving it its first fully-electric performance model.
Now, as GreenCarReports details, fresh from a highly successful Isle of Man TT electric motorcycle Race, Victory Motorcycles has launched the 2016 Victory Empulse TT.
Using the 2014 Brammo Empulse R as its starting point — a smart move since Polaris acquired all of Brammo’s intellectual property along with its name — the Victory Empulse TT looks almost identical to its predecessor, save for a new name plate and badge.
Look a little deeper and you’ll notice a few more changes too. For a start, the on-board battery pack has been increased to 10.4 kilowatt-hours, a slight increase on the 9.31 kilowatt-hours nominal, 10.2 kilowatt-hours peak size of the Brammo model.
There’s also a reduced rear tire size, down from 17 x 5.5 inches to 17 x 4.5 inches. That, says Victory, should improve cornering capabilities. There’s also a slight increase in weight, up ten pounds to 470 pounds dry weight.
Aside from these few nips and tucks however, the Victory Empulse TT bears the same engineering which made the Brammo Empluse R an enjoyable and engaging ride, from the 6-speed gearbox through to its powerful 54 horsepower (40 kilowatt) AC electric motor.
Sadly, the price of the Victory Empluse TT is just as high as it was when the all-electric motorcycle wore the Brammo name plate. Indeed, the new owner has increased the price to an eye-watering $19,999, which GreenCarReport’s Ben Rich notes can be easily raised to $22,598 simply by adding aftermarket forks, a windscreen and frame sliders.
In contrast, the better-equipped, faster Zero SR electric motorcycle, which offers ABS, a longer range, smartphone app and direct transmission, retails at $15,995.
And while it’s far more expensive than either, the all-new 2015 Energica Ego — at $34,000 — leaves both older motorcycles in the rear view mirror, meaning those who opt for the Victory Empulse TT are likely to be loyal fans of the Victory brand than anything else.
That fact brings us to an interesting question: will customers buy the Victory Empluse TT because of its brand reputation and extensive dealer network? Will the new association with Polaris’ established brand give the Empulse a new lease of life as the eco-minded option for buyers who already own one of Victory’s internal combustion-engine machines?
If you’re a biker, we’d like to know your thoughts in the Comments below.
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