Thought of the Day: What Will Tesla’s USP Be In The Future?

Welcome to Thought of the Day! Join Nikki Gordon-Bloomfield as she poses a thought of the day inspired by recent news events.

Today, we’re asking (ahead of this evening’s Tesla announcement) what Tesla’s unique selling point (USP) will be in the future? So far, Tesla’s uniqueness has revolved around the speed and range of its electric vehicles, not to mention its autonomous vehicle and over-the-air software update system. But in the future, other automakers will offer similar futures in their cars. When that happens, Tesla will need a new USP — so what will it be?

Watch the video above, and leave your thoughts in the Comments below.


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