Thought of the Day: Advertising Electric Vehicles Fairly

Welcome to Thought of the Day! Join Nikki Gordon-Bloomfield as she poses a question for you all to think about and answer.

Today, we’re asking why mainstream automakers are rather obviously leaving their plug-in vehicles out of mainstream brand-wide advertisements for their vehicles?

Are they purposely trying not to sell electric cars? Are they focusing on cars they think will bring in more money? And why are dealers following suit?

Watch the video above and leave your thoughts in the Comments below.


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  • Martin Lacey


    Manufacturers still believe that EV’s are a “niche” market and advertise them accordingly. Whereas the ICE car is considered mainstream!

    If/when EV’s become mainstream and the roles are reversed ICE adverts will be restricted to niche sources such as social media and dedicated websites. Now there’s a day to look forward to.

    • Stefan Wilms

      I completely agree. And there is probably a link as well with another recent article on this splendid website: the one about EV’s being compliance cars. Automakers will put in just enough effort to shift EV’s, nothing more, nothing less.

  • Richard Goldsmith

    It is a shame that Tesla can seem to manage to sell all its production capability with the minimum of advertising , mostly its stores and mail shots really. Once they have satisfied pent up demand for the M3 I think they will start advertising in national media. Then is when the others will join in, and not before in my view. Everything else EV related seems to be driven by Tesla’s lead so why not this also?

  • Jeff Laurence

    Many don’t seem to care. My wife bought a Fiat 500e. Great car but Fiat won’t make parts available so she hasn’t been able to use it for 6 months. This little horror story is all too common.

    • Jeff Songster

      The Fiat is a cute car… but the company that makes it has great contempt for electrics so I wouldn’t hold it up as example. Sorry your wife had such a rotten experience. Nissan seems far more committed than that.

  • Jeff Songster

    I will be watching when the Nissan CES announce happens… going to be interesting… 300kM? 350, 400? DC Faster Charging… actually promoting the CHAdeMO charging network they helped build and updating J1772 to CCS also or not? Styling just like the concept? Going to be an interesting year what with fearless leader and all. As to the adverts, especially pronounced from Nissan with best selling EV and all full line ads leave it out. They did run several local TV ads in SF Bay Area… but for sure not really bragging.

  • CDspeed

    It’s this reason that I wish Tesla would advertise on television. Some try to tell us electric cars aren’t selling, but major automakers do little advertising, and don’t even try to keep EVs in their showrooms. How do you sell something that is purposely held back, if Tesla was appearing on your family room TV I bet the big guys would eventually jump in.