Today I got my first turn behind the wheel of the Chevy Bolt EV when a friend let me take her new car for a spin. By now you’ve probably seen reviews of the Bolt, like the Transport Evolved Review from earlier this year — so I’ll keep my comments on the Bolt EV’s features short, since others have already reviewed this compact car.
My take in 2 words? “Im Pressive.” (Yes, I’m cheating a little). In 25 words? “This car is quick, sporty, and handles well. It feels solid, well built. It looks like and drives like other compact cars I have driven.”
The Bolt EV is quicker than the compacts I’ve owned. But, the everyday look, feel, and drive of the Bolt EV could very well speed adoption of EVs by the public at large.
It’s all about range (…and price)
If you haven’t heard about the Bolt EV, two key features have everyone talking: 238 miles of EPA-rated range; and a starting price of $37,495. In coupling long range with an affordable price General Motors has leap-frogged the competition. The Bolt EV really can’t be compared to any EV currently on the market, in this price range. Tesla has been producing 265+ mile EVs for over 4 years, but a base Model S starts at $71,000. We all know the Tesla Model 3 is around the corner, but it’s around the corner, at least for now. The Bolt EV meanwhile, is here already and has more than double the driving range of any other EV in its price range. For this reason the Chevy Bolt EV represents a changing of the guard. I won’t say that days are numbered for the 70, 80 – 100 mile EVs, but clearly the standard has changed. Other manufacturers will have to compete at this level or be left behind.
The Bolt EV has arrived with glowing reviews from new owners, some with big names. All signs point to big interest. Now it’s up to GM to promote the Bolt EV for potential buyers. To do this GM must have a vision for how this car will be used.
Automobile companies usually help customers imagine how a car will be used. For example, advertisements show pick-up trucks driving over rough terrain and hauling big payloads, or cars driving through open spaces to explore the great outdoors. These ads speak of inspiration, getting things done, driving, seeing the world. What is GM’s vision for the Bolt EV? Is it a car for daily trips to work and the grocery store? Is it a family car for running the kids around? Is it a car for long road trips and journeys?
Let’s talk about Charging
With 238 miles in the pack, the Bolt EV will easily handle day to day driving. Many folks will charge at home for their daily driving, but for longer trips the Bolt EV needs a network of fast charging stations to refuel on longer journeys.
Until now there have been roughly 2 categories of EVs: 1) The 80- mile EV that perfectly handles daily commuting, and may be capable of longer trips with decent DC fast charger (DCFC) infrastructure; and 2) the Tesla Model S and Model X.
Tesla leads the way for long distance travel in an EV with their extensive Supercharger network. The Teslas have a driving range of 210 to 335 miles depending on the size of battery pack. With these cars you can drive coast to coast, east-west and north-south on the Supercharger network. The Superchargers are spaced up to 170 miles apart, and at 120 kW can provide up to 170 miles of range in 30 minutes.
The idea for long distance trips in a Tesla is to drive for ~3 hours, take a break to eat, stretch your legs, refresh your mind and get back on the road. You can also visit locations or stay in hotels that host Tesla Destination charging stations. Tesla has put thought and money into making their cars useful.
If you don’t drive a Tesla and plan longer trips, you will need to charge at a CHAdeMO or CCS DCFC station. In California the number of DCFC stations is growing fairly quick. But this patchwork collection of 24 – 50 kW stations has until now been funded by different agencies, parties or companies, with different goals, and little coordination. The new Chevy Bolt EV charges on these CCS DCFC stations. Many more are needed.
Here’s where GM should provide guidance and lead the way. Last year GM stated that they would not participate in establishing a nationwide network of DCFC stations. They should reconsider. There is talk that Chevy dealers might be required to install DCFC stations, but this is not the way to go for charging on the go. I’ve charged in dealer lots. Some dealers are busy charging cars they want to sell, or block access by parking cars in front of chargers, or lock the gates after hours, preventing access.
A dedicated network of 24-hour DCFC stations is needed. Nissan has worked to build out a DCFC network for the Leaf. BMW and VW have partnered with ChargePoint to begin installing DCFC stations for their electric cars. GM should partner up and help establish the DCFC charging network for the Bolt EV. Without a decent DCFC network, the Bolt EV – even with it’s impressive range – will be limited in some regions until somebody builds out the charging network. There are states with few, and several states without any DCFC stations. It is not yet possible to drive cross country using DCFC stations.
GM also needs a consistent advertising effort across the board. The very same day that Chevy announced the first delivery of Bolts to new owners in California, Chevy radio ads began airing in the San Francisco Bay area that were anti-BEV. The gist of the ad was if you want to buy an EV, you better get a tent and prepare to camp out because charging an EV takes 21 hours. To Chevy’s credit this ad was pulled soon after it began, but somebody within the organization thought this was a good idea. Better ads will help educate the public about a car that can sell itself if properly promoted.
A base model Bolt EV with DC charging is listed on Chevy’s website for $38,245. Adding typical options puts the price in the 40-41k range…. before currently available rebates. So, at this moment, in California, you can order a Bolt EV with DC charging and effectively pay around or even less than $30,000 after federal and state rebates.
Conclusion. GM has delivered on the car, the Chevy Bolt EV is a game changer. Now GM needs to deliver on establishing a fast charging network to ensure it can reach its full potential.
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