Just Why is Tesla Limiting Configuration Choices For Its Official Model 3 Launch

For hundreds of thousands of eager electric vehicle fans, the past year has represented an agonizing wait to get their hands on Tesla’s latest and greatest plug-in car — the all-new Tesla Model 3 sedan.

Priced from $35,000 U.S. before incentives, the Tesla Model 3 isn’t a replacement for the Model S, but is a far more affordable, far less complex model that Tesla hopes will not only change the way that people view electric cars for good but will also help it achieve mass-market affordability and production volumes.  And with Tesla due to enter official production of Model 3 in just over a month’s time, with deliveries due to begin some time in Q3, there’s a large amount of hype surrounding the car.

Yet at Tesla’s Annual Shareholder Meeting last week, Tesla CEO Elon Musk announced that options at launch for Model 3 would be restricted to a choice of colors and a choice of wheel designs, with customers seeking further customization or options — such as battery pack, power, or interior packages different to the base-level Model 3 — facing a longer wait until their desired options entered into production.

With some commentators and fans angry over this surprise move, we thought it time to explain just why Tesla is restricting initial choices for Model 3 — and what this could mean for you as a customer.

Watch the video above to find out more, subscribe to our YouTube channel, leave your thoughts in the Comments below, and support us through Patreon.


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  • Keith Bramlett

    I have 2 reservations for the Model 3. As a current Tesla owner in California and pre-reveal deposit, I’ll have my first 3 delivered with no options in Oct/Nov 2017. Assuming its all the car I think it will be, I’ll then order the other one with 75 kw, Pano roof, leather, interior upgrade and towing packages.

  • Griff

    The Tesla reservation system has always been marketing hype that did not serve the customer’s interest.
    In the case of the Model S and Model X reservations, a priority was given to the highly optioned vehicles. Tesla’s rationale was that it represented higher margins and therefore more profit. This meant that customers who were not reservation holders were able to cut ahead of long term reservation holders as long as they ordered vehicle with a higher price tag. Apparently they now realize that this approach lead to increased delivery delays and therefore lost revenue.
    Now it sounds like Tesla will be giving priority to Model 3 customers who are willing to order a very basic vehicle without regard to reservation number.
    The constant theme is that reservation number will continue to mean nothing and customers will become increasingly frustrated with this Tesla marketing reservation practice.

    • Joe Viocoe

      Um… Those highly optioned buyers still had reservations. There were plenty of reservation holders that were willing to purchase all of the options. Tesla did not just ignore reservation holders in favor of people who just walked in one day. For the model S and model X, the price point is high enough that these well-off buyers were willing to option higher. So a good percentage of the reservation holders were willing to order highly optioned vehicles in order to get delivery before other reservation holders.
      But that wasn’t the biggest reason for getting skipped in the delivery queue. By far, the most common reason for getting skipped was being in a location that wasn’t close to California, or other launch markets.