https://youtu.be/-8Y6uNB-x2c

Will The Smart Car Brand Die in North America When Daimler Makes It All-Electric? And Who’s To Blame?

As Automotive News detailed earlier this week, some Smart Car dealers in the U.S. are choosing to become ‘service only’ centers later this year when Daimler ceases shipping internal combustion engined Smart Cars across the Atlantic and makes the brand all-electric in North America.

The reason? Aside from the costs associated with training to become an electric vehicle Smart Dealer, some dealerships aren’t convinced customers want an electric car, while others remain distrustful of the technology behind electric cars.

Were it any other brand, dealer misinformation and prejudice, combined with poor training of dealerships on the part of the automaker would be to blame. But in the case of the Smart ForTwo and Smart ForFour, there are several additional layers of issues in North America which prevent the Smart Car from being a success.

Which leads us to ask: will the Smart Car die in North America later this year when Daimler makes the brand all-electric? Outside of key Smart Car friendly markets, we think so.

Watch the video above to find out more, subscribe to our YouTube channel, and support our show through Patreon.

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  • CDspeed

    The American consumer is definitely tuned to the term “bigger is better”, or in car terms, safer. I know a person who drives a big truck, and thinks they’re safer. Even though you’ve never seen more self-inflicted damage on one vehicle in your life. This person isn’t very tall, and drives a Toyota Tundra the result, lots of parking mishaps. But oh no, she could never buy a Smart it’s small and therefore unsafe 🙄. What make me mad is this misinformed idea is another example of consumers being clueless towards one of life’s more expensive purchases. You can be clueless about the cheap things, but your wasting money if you don’t think about the big ones.

    • Jeff Laurence

      I agree. I’ve heard this reasoning many times. Bigger cars are not nessisarily safer and better handling small cars can often avoid accidents that large cars and trucks can’t.