Is Tesla Being Fair With Model 3 Reservations?

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Tesla began taking reservations for the Model 3 electric car back in early 2016, starting first with Tesla and SpaceX staff (using advance reservation slots) and then taking them from the general public.

Last Summer, it began producing and delivering high-spec, long-range Model 3 cars to its staff and SpaceX staff. In December last year, it began offering those same vehicles to Model 3 reservation holders, starting with those who lived nearest to its Fremont Production Facility.

In recent weeks, Model 3 rollout has slowly began to ramp up, with more and more Model 3 customers getting invites to configure their Model 3 cars. But at the moment, Tesla is inviting existing Tesla customers — some who have only recently made the decision to buy a Model 3 — the chance to configure their Model 3 and have it delivered in less than a month. Meanwhile, those who want the headline $35,000 Tesla Model 3 — many of whom queued up on the day reservations began — are being told their cars won’t be ready until much later this year or perhaps next.

Which leads us to ask the question. Is Tesla being fair with its Model 3 reservation fulfillment process? Should it be prioritizing existing owners over those who may not even have an electric car yet. And is the practice a positive or a negative one for the company?

Watch the above video to find out, and leave your thoughts in the Comments below.


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