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For first-time electric car buyers, there’s a lot of new information to learn that they didn’t have to learn before. Aside from all that new terminology, the world of public and private charging can be a complicated minefield that at best takes a while to learn and at worst can put a customer off buying a plug-in car altogether.
Even if they end up buying a plug-in car, the confusion can continue long after purchase, with many new car buyers simply unfamiliar and unsupported when it comes to finding charging infrastructure that works with their particular car. Instead of the internal combustion engine model (where there’s two, or maybe three fuel choices), buyers are faced with multiple different connectors, charging networks and charging speeds. And while the terminology they use is fine for those who understand it, it can be off-putting for anyone who doesn’t have an interest in electronics.
But Matt Teske from Portland, Oregon thinks he’s come up with the solution. A veteran of the auto industry, his new company — Chargeway — has developed a simple, easy-to-understand system that makes it easier for auto dealers to sell electric cars, demystifies the process of electric car charging, hands them an app that provides all the information they need to make informed choices in the real world, and even gives a way for utility companies to brand their own electricity as the latest type of vehicle fuel.
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