Making EVs Affordable (For Everyone)

It’s eight years since the first generation Nissan LEAF and Chevrolet Volt plug-in cars were being prepared for market debut. And it’s nearly a decade since the first Mitsubishi i-Mievs hit the roads of Europe and Japan.

Since then, electric cars have enjoyed tremendous leaps in performance and range, leading ore and more people to pick one. But while range and performance have increased, the price has stayed just as high as it was back in 2011.

And that means that many who would really love to buy a new electric car can’t. Instead of focusing on making electric cars cheaper, automakers are instead focusing on range and acceleration.

But is that really what we need to see fore electric cars to take off? We don’t think so.

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