CONFIRMED: Amazon Invests in Rivian. Here’s Why It Made Sense

[EDIT]

Since publishing this video, Rivian has confirmed an Amazon-led investment round worth $700 million. (https://www.cnbc.com/2019/02/15/rivian-announces-700-million-investment-round-led-by-amazon.html)

While the information in this video concerning the potential investment is now out of date, the reasons for the investment are still valid.


Since it came out of stealth mode last autumn, Rivian and its R1T pickup and R1S SUV have made some waves in the plug-in world.

Promising production from 2020, the high-end off-roaders are aimed at outdoors adventure types, and come with a particularly high sticker price.

So why are there rumors flying around that both Amazon and GM are in talks to invest in the niche startup? What would each company stand to gain from such an investment? And how likely is it?

Watch the video above to find out, like, comment and subscribe, and support us using the links below.


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