https://youtu.be/9K7gRSAOT9U

Is Rivian Ford’s Secret Weapon In The Electric Pickup Revolution?

For several months now, we’ve heard multiple rumors suggesting luxury electric ‘adventure’ vehicle manufacturer Rivian was in talks with major automakers with a view to gaining some significant investment.

These rumors came off the back of confirmation earlier this year that Amazon was investing $700 million in the company.

Last week we learned GM was unlikely to invest in Rivian at this time, but earlier this week Rivian confirmed Ford was making a $500 million investment as well as collaborating with the company on a new Ford-badged electric vehicle.

Given Ford’s lacklustre attitude toward battery electric vehicles in the past, could this acquisition be Ford’s secret weapon in an attempt to lead the electric pickup market?


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