Sunday Musing: How To Report (And React) To Conflicting Stories From Automakers

Earlier this week, BMW held a big event at which it promoted its future electrified lineup. Promising 25 new electrified models by 2023 (two years ahead of schedule) it looked like BMW was super serious about plug-in cars.

Then reports started to emerge from the same event, quoting executives with less rosy views of electric cars. Headlines denouncing what appears to be a double standard were quick to follow.

In a large company however, there are always those who disagree with the official company line — or have their own opinions that differ from those of their colleagues.

Does this mean someone is lying? Are they being two-faced? Or is it just a conflict of opinions? And how should we (and others) in the automotive media cover that?

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